External quality consultant = Corporation Dentists ?admin
You will have a hard time noticing cavities hidden between two teeth on your own, the same goes for your business.
When you work for a long time on a project you can lose sight of certain aspects impacting the quality by lack of perspective and leave problems unnoticed or not reported and thereby lose new interested customers, or even worse, lose loyal customers.
We all know it’s easier to keep a customer than to acquire new ones, and the competition is tough, they have choices, they won’t hesitate to see if the grass is greener elsewhere if you don’t treat them the way they deserve.
Just as it is necessary to go to your dentist every X months for a checkup, it should be the same for all companies with an external quality consultant hired regularly to take care of everything you didn’t see, someone with an unbiased judgment, perspective & high quality exigeances.